Recovering or rescuing missing children is a heart-pounding race against time, a mission that ignites hope and restores families torn apart by unimaginable fear. It’s the electrifying moment when a billboard flashing a child’s face—seen by millions in bustling cities like Miami or quiet counties across America—sparks a tip to NCMEC's hotline 1-800-THE-LOST  (1-800-843-5678), transforming a fleeting glance into a lifeline. Through Missing Children USA’s relentless campaign, powered by Cox Media’s digital billboards, corporate sponsors and NCMEC’s trusted data, every billboard poster becomes a beacon, rallying communities, law enforcement, and compassionate sponsors to bring a child home. This is more than recovery—it’s a triumph of collective action, turning despair into reunions and proving that every second of visibility can rewrite a family’s story with a joyful ending.